BRF Highlights of 2025: 12th Niver, Challenges, Marketing Plan, Core Values - Part 1
- Anna Lopes
- 5 days ago
- 4 min read
Updated: 8 minutes ago
In step with tradition, BRF Consulting commemorated Thanksgiving at its headquarters with some of its consulting collaborators, while others joined virtually from the United States, Portugal, and India.
On November 5, 2025, BRF Consulting marked its Silk Anniversary, demonstrating its strength in the IT industry and commitment to delivering high-quality services to its clients. The celebration, though, took place on Thanksgiving Day with its team of consultants.
Before the festivities, BRF’s Founder and Solutions Architect, Angelo Buss, reminded everyone that the company has retained strong technology relationships and partnerships over the years.
“We've been in business for 12 years, built more than 50 successful projects in various industries, and we work with 13 consulting technology partners, including Snowflake,” Buss said during the presentation.
BRF currently partners with Red Pill Analytics, LedWave, Innive, Hexalytics, AICG, and others, and offers consulting services in Artificial Intelligence, Gen AI, data engineering, BI, analytics, and Salesforce.
Some Challenges
During the 2025 overview, Buss also talked about some of the challenges the company faces in today's market.
While BRF is established and has a solid clientele, the “global economy in the last few years has been really tough, [but] we are gonna do everything we can to be competitive,” he stated.
Through BRF’s Upskilling Program, five consultants earned dbt Developer, Power BI Data Analyst, Cloud Platform Developer I, and Cloud Platform App Builder certifications. These were company-approved technologies that were implemented in specific client projects.
Other issues BRF faced in 2025 included increased competition in consulting and a larger number of technologies available.
“You guys [know] that lots of companies are laying off. AI is taking over a lot of jobs. That's why we are [seeing] more [interest] in this industry, so get prepared,” Buss added.
While globally remote work has decreased, BRF consultants remain 100% committed to this model.
“Imagine how much time you save, and I'm sure everyone is providing great services to our clients,” Buss said. “So we are going to keep doing this even though [some] companies are not willing to accept this type of work.”
Buss also acknowledged that there’s a greater business complexity, which adds more weight to their jobs.
“I know how hard your work is at the end of the day, [because our clients] change their minds all the time,” Buss said. [However,] that's who we are. We are consultants. We give another view and technology expertise to their business, but we know how hard it is.”
For BRF Consulting Collaborator William Both, there’s a significant distinction between being an expert in a particular technology and being a true consultant.
“There are going to be those jobs or those projects where we are a little more than fulfilling a role as staff. We're an expert in a particular signal technology, and we're expected to solve a particular problem within that technology,” Both said.
“But more often than not... as an experienced consultant, we should be able to extrapolate solutions, find answers for technologies that we may not be an expert in.”
Both continued, “nobody's expected to be an expert in all technologies… so rather than just presenting ourselves as a dbt or an Informatica expert, we need to make sure that we're always proposing and demonstrating that we are true consultants and we can find solutions for any of the client's issues, regardless of the technology.”
Marketing Strategies
To remain competitive and increase visibility, BRF implemented several company changes in mid-2025.
It hired a marketing consultant to help rebrand its logo and redesign its website. It also increased its visibility efforts by expanding its content creation, including a how-to article by one of its consultants, client articles, webinars, short videos, and direct messages to potential clients on LinkedIn. Those endeavors paid off, and its social media has seen a boost in the last six months.
“People are following us. They are watching us,” Buss said. “Someday they may knock on our doors. So, this is something that we're that we are, improving every day.”
Core Values
BRF continues evolving to deliver for its clients while maintaining innovation, commitment, quality, and troubleshooting as core values.
BRF Consultant Felipe Novais believes teamwork is imperative.
“When we face some issues or problems, or we think we can't solve the problems alone, we regroup, we ask for someone to help us with that,” Novais noted. “We also have trainings across the projects to help us solve those problems, and this also helps our clients.”
Another value that BRF Consultant Leonardo Farias follows along with his colleagues.
“I think we have a lot of flexibility with our clients in the sense that we are always there for [them],” Farias said.
“There were many times when there was something that [the client] wanted to test, and we weren't actually available, and we always made it happen. Somehow, we were able to connect. Having this flexibility and wanting to deliver everything that the client wants as close as possible to what they want.”
Part 2, coming next week ...
About the author: Anna Lopes is the Communications Associate for BRF Consulting, specializing in data engineering, AI, and software development, and is an official partner of DatalakeHouse.io, AICG, Snowflake, dbt Labs, and Salesforce.
Sources:
Angelo Buss is a Solutions Architect and the founder of BRF Consulting.
Collaborators: William Both, Thiago Lima, Lucas Guerra, Leonardo Farias, Daniel Dantas, Felipe Novais, Felipe Elijah, Pedro Argent, Gabriel Menino, and Gabriel Azevedo.
Comments