How BRF Consulting helped LedWave grow 20% after implementing a Salesforce application in its business?

With a market expansion in mind for LED screen technology, LedWave sought to find a Customer Relationship Management program that could automate its operations, boost sales, and enhance customer satisfaction.

A year after purchasing a Salesforce license, LedWave contacted BRF Consulting in 2023 to assist with the migration of its old CRM system to a cloud-based one. 

As an independent Salesforce ISV partner, BRF Consulting's team connected with LedWave's business and technical staff to understand its needs and requirements. After a few meetings, BRF Consulting was "able to map the main processes and implement a customized Salesforce Sales Cloud correctly [for LedWave]," says Angelo Buss, BRF Consulting's Founder.

In May 2023, BRF Consulting partnered with LedWave to implement Salesforce in its operations. "The initial Sales Cloud set up took several months, but the spreadsheet replacement took longer because of its complexity," Buss adds.

Also, several technologies had to be integrated to fulfill LedWave’s needs. As a pioneer in the manufacturing and distribution of LED panels, LedWave has operations in the United States and Brazil, and customers in several Latin American countries. Since 1994, it has installed more than 10 million square feet of LED panels and related products.

Here are some significant milestones achieved to date:

1. Migrated all data from Nectar CRM into the Salesforce platform.

2. Developed a custom application to support their sales, projects, and logistics teams with more than 60 licensed users.

3. Integrated with Heroku and developed a custom solution with Python to generate proposals directly on PowerPoint.

4. Built a LWC and Apex triggers to help organize the receipts related to the Closed Won Opportunities.

5. Built an integrated proposal system with LWC and Apex triggers to replace a manual process using spreadsheets for the sales teams.

   
   

LedWave has grown more than 20% since it started using Salesforce, which improved and automated sales and operations processes for the entire company.

BRF Consulting thanks Tiago Britto, Founder of LedWave, and Vice President,  Alessandro Batista, for the opportunity to help your team on this journey. We look forward to a long and ever-prosperous relationship!

About the author: Angelo Buss is the Founder of BRF Consulting, which specializes in the implementation and support of more than 20 technologies, including Salesforce and Heroku.